NEW YORK — Athleta is running the Athleta Semi-Annual Sale with markdowns of up to 70% online and in stores, plus an additional 30% off select sale styles advertised through Tuesday, Dec. 30, 2025. The promotion lands in the post-holiday clearance rush as retailers look to move seasonal inventory and reset for new-year arrivals, Dec. 28, 2025.
Athleta Semi-Annual Sale: what shoppers should know
On its website, Athleta is highlighting an “Extra 30% Off* Sale Styles” offer in its online sale section, with discounted categories spanning leggings and joggers, outerwear, sports bras, dresses and accessories. The retailer notes that exclusions apply, so shoppers should confirm eligibility before checking out.
Athleta is also promoting the Athleta Semi-Annual Sale with messaging that says “Starts Now: Up to 70% Off*.” In practical terms, “up to” language means the steepest markdowns apply to only some items, while others are discounted more modestly.
For shoppers planning to buy in person, a listing for an Athleta store at Washington Square mall in Oregon says the extra 30% off sale styles is valid from Dec. 26 through Dec. 30, 2025, including specific hours from 12:01 a.m. PT Dec. 26 through 11:59 p.m. PT Dec. 30, according to the mall’s posted offer details. The listing also says the promotion is not valid at Athleta Outlet or on third-party platforms.
Deal coverage has tracked the sale closely. In a Dec. 25 guide, E! Insider Shop’s coverage of the Athleta Semi-Annual Sale highlighted markdowns across staples like leggings, joggers and sports bras and urged readers to shop early as sizes sell out.
Athleta’s site carries the “up to 70% off” Semi-Annual Sale banner across select product pages, alongside the headline advertising an extra 30% off sale styles.
How to shop the Athleta Semi-Annual Sale without overbuying
Start with what you wear weekly: If you live in leggings or joggers, begin there and build an outfit around a top or jacket only if you need it.
Check the cart total before you pay: Extra discounts and exclusions can change the final price, especially across categories.
Prioritize fit: If you are between sizes, read size guidance and fabric notes before ordering multiple options.
Why this sale feels familiar
The Athleta Semi-Annual Sale has become a recurring retail moment, with past versions showing up in different seasons and discount formats. In December 2024, E! described a Semi-Annual event that included broad percentage-off pricing plus deeper markdowns on sale items, as noted in a 2024 E! shopping article. Going back further, Refinery29 wrote in 2021 that Athleta’s semi-annual markdown event offered up to 60% off select styles without a promo code.
For shoppers weighing whether to check out now, the short calendar — and the Dec. 30 deadline tied to the extra 30% offer — is likely the deciding factor in the current Athleta Semi-Annual Sale.
