Brady, who is listed by West Ham United as the club’s vice-chair, has drawn a new wave of comment since returning to screens for the 20th series. A January report in The Standard said viewers were again talking about her recent weight loss after the opener, keeping the conversation fixed on her appearance as much as her role beside Alan Sugar.
Karren Brady weight loss: What she has actually said
Brady’s public answer has been direct. In another report from The Standard, she said she was “not on Ozempic” and argued that questions about women’s bodies come up far more often than they should. The same piece said she follows “a very set routine” built around cardiovascular work, weights and the occasional swim.
That explanation matches earlier reporting. In a September 2025 article from Heart, Brady said she had been on a “health kick,” wanted to be a “fit healthy grandma,” and had started eating better and exercising. The outlet also said Brady had previously explained that she tries to lose about 5kg before filming each new season, and that she judges the change more by how she feels and how her clothes fit than by what the scales say.
Why this story has been building for years
The current round of speculation did not appear out of nowhere. In a 2010 interview with Radio Times, Brady said she worried about looking “posh and fat” next to Alan Sugar and Nick Hewer, showing that public scrutiny of her appearance has trailed her television career for years.
Taken together, the newer and older comments point in the same direction: Brady has been discussing weight and body image in public for a long time, but her current message is that the focus should return to her work. For now, the explanation she has put on the record is simple — healthier habits and consistent effort, not Ozempic.
